Last Updated: 3 September 2026
How Inventive Research Group collects, uses, stores, discloses and protects personal information across our website, research recruitment and client relationships.
Inventive Research Group Ltd (“IRG”, “Inventive Research Group”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, communicate with us, participate or apply to participate in a research study, join our professional network, work with us as a client or business contact, or otherwise interact with Inventive Research Group.
Inventive Research Group Ltd is a company registered in England and Wales under company number 14942073, with its registered office at:
4th Floor, Silverstream House45 Fitzroy StreetLondon, EnglandW1T 6EBUnited KingdomFor privacy-related questions, requests or complaints, you may contact us at:
Inventive Research Group is a global market research and professional recruitment company.
We connect businesses, market research agencies, consulting firms and other organisations with professionals who may be suitable for research activities including:
Our participants may include business professionals, executives, healthcare professionals, technical specialists, industry experts, consumers and other individuals whose experience is relevant to a research project.
Depending on the circumstances of a particular project, IRG may act as a data controller, joint controller, or processor/service provider acting on behalf of one of our clients.
Where another organisation is primarily responsible for determining how your information is used, additional project-specific privacy information may be provided to you.
This Privacy Policy applies to personal information we process in connection with:
A particular research project may also have its own consent form, confidentiality agreement, recording notice, client privacy notice or other terms. Where those documents provide additional information regarding a specific project, they should be read together with this Privacy Policy.
The information we collect depends on how you interact with IRG.
We may collect:
Because much of our work involves B2B and specialist research, we may collect professional information including:
When you are considered for a research project, we may ask screening questions to determine whether you meet the research criteria.
These questions may relate to your:
Not everyone who completes a screener will qualify or be selected for a research study.
When you participate in research, we may process:
You will normally be informed in advance where a session will be audio or video recorded.
Where you are entitled to receive a research incentive or other payment, we may collect information necessary to process that payment, including:
We seek to collect only the payment information reasonably necessary to complete and document the transaction.
If you represent a client, prospective client, supplier or other business partner, we may process:
When you visit our website, certain technical information may be collected automatically, such as:
Non-essential cookies and similar technologies will be used in accordance with applicable consent requirements.
To protect our clients, participants and the integrity of research, we may carry out reasonable verification.
This may include validating:
We may also maintain records relating to suspected duplicate participation, fraudulent information, research-quality concerns or breaches of project requirements.
We may receive personal information directly from you or from other lawful sources.
For example, when you:
Because IRG recruits specialist professional audiences, we may identify potentially relevant professionals using publicly or professionally available information.
Sources may include:
The fact that professional contact information is publicly available does not remove our responsibility to handle it fairly and lawfully.
Information may also be provided to us by:
When we obtain your personal information from another source rather than directly from you, we aim to provide appropriate privacy information within the timeframe required by applicable law.
We may use personal information for the following purposes.
We use professional information to identify people whose experience may be relevant to research projects.
For example, a client studying enterprise software purchasing may ask us to identify IT decision-makers at organisations of a particular size.
We may contact professionals where we reasonably believe a research opportunity may be relevant to their professional experience.
Research invitations are intended for legitimate research purposes and are not intended to sell you a product or service.
You can ask us at any time not to contact you about future research opportunities.
We use screening information to assess whether participants meet research criteria established by IRG or our client.
We process information to:
We may share relevant professional information with a client where necessary to determine suitability for a research project.
Depending on the project, this may include information such as your:
Where a client will receive information that directly identifies you, or where additional consent is legally or ethically required, we will provide appropriate notice and obtain consent where necessary.
Information collected during interviews, surveys, focus groups and other research activities may be analysed, aggregated, summarised or reported to our clients.
Where appropriate, results are provided in anonymised, pseudonymised or aggregated form.
Where identifiable responses, recordings or quotations will be provided to a client, this will normally be disclosed as part of the relevant research process.
We process payment information to administer research incentives and maintain appropriate financial and accounting records.
We may process information to:
For clients and business partners, we use information to:
We may use appropriately protected information to improve our recruitment processes, research operations, technology, service quality and participant experience.
Where the UK GDPR, EU GDPR or equivalent legislation applies, we process personal information only where we have an appropriate lawful basis.
Depending on the circumstances, this may include:
We may rely on legitimate interests where processing is reasonably necessary for our business or research operations and those interests are not overridden by your rights and freedoms.
Examples include:
When we rely on legitimate interests, we consider whether the processing is necessary, proportionate and reasonably expected.
We may rely on your consent where required, particularly for certain:
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
We may process information where necessary to administer a research engagement, payment arrangement, client contract or other agreement with you.
We may process information where necessary to comply with tax, accounting, regulatory, law-enforcement or other legal obligations.
Most IRG projects focus on professional and business information.
However, certain research studies may require information that is considered sensitive or “special category” information under applicable data protection legislation.
This could include information concerning:
We will only process such information where relevant to a legitimate research purpose and where an appropriate legal condition applies.
Where explicit consent is required, it will be requested separately.
Participants should never disclose identifiable patient information, confidential medical records, trade secrets, material non-public information or information they are not legally permitted to disclose.
Participation in IRG research is voluntary.
You may decline a research invitation or stop participating, subject to any consequences explained in the particular project terms.
Where a project involves confidential information, participants may be required to agree to project-specific confidentiality requirements.
Research participants must not provide information that:
Some interviews, focus groups and research sessions may be recorded or transcribed.
Where recording occurs, participants will normally be informed before the recording begins.
Recordings may be used for:
Where applicable, we will obtain any consent required by law or the applicable research standards.
Participants should review the specific project information provided before participating in a recorded session.
Inventive Research Group operates internationally and may recruit participants, work with clients or use service providers located in different countries.
Your information may therefore be processed outside the country in which you live.
Where personal information protected by UK or European data protection law is transferred internationally, we use appropriate legal safeguards where required.
Depending on the circumstances, these may include:
We also assess appropriate technical and organisational safeguards where required.
We do not intend to retain personal information indefinitely.
Retention depends on the type of information, why it was collected, contractual requirements and applicable laws.
As a general framework:
Where information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
Depending on where you live and the laws that apply, you may have rights including the right to:
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights, contact:
info@inventiveresearchgroup.com
We may need to verify your identity before fulfilling certain requests.
You are always free to decline a research invitation.
If you no longer wish to receive research invitations from IRG, you may:
Where appropriate, we may retain limited information on a suppression list so that we can continue to respect your opt-out request.
If you believe we have handled your personal information incorrectly, please contact us first at:
info@inventiveresearchgroup.com
We maintain a process for reviewing data protection concerns and complaints and will acknowledge and respond to complaints in accordance with applicable legal requirements.
Individuals in the United Kingdom also have the right to raise a concern with the Information Commissioner’s Office (ICO).
Individuals located elsewhere may have the right to complain to their local data protection or privacy regulator.
We use reasonable technical, organisational and administrative safeguards designed to protect personal information against:
Our security measures may include access controls, authentication procedures, restricted internal permissions, secure communications, contractual safeguards and staff confidentiality obligations.
No internet-based system can be guaranteed to be completely secure, but we continually seek to maintain protections appropriate to the nature and sensitivity of the information we process.
IRG primarily conducts professional and adult market research.
Our website and professional research network are not intended for children.
We do not knowingly collect personal information from children for professional B2B research unless a specific research study lawfully involves younger participants and appropriate additional protections, notices and parental or guardian permissions have been implemented.
Our website or research communications may contain links to third-party websites or services such as scheduling, video-conferencing, survey or payment platforms.
Those organisations may process personal information under their own privacy policies.
IRG is not responsible for the privacy practices of independent third parties, although we seek to use reputable service providers and appropriate contractual safeguards where required.
We may update this Privacy Policy periodically to reflect changes to:
The current version will be published on our website with the date of the latest update.
Where a change materially affects how we use existing personal information, we will provide additional notice where required by law.
Questions, privacy requests, opt-out requests and data protection complaints can be sent to:
Inventive Research Group Ltd4th Floor, Silverstream House45 Fitzroy StreetLondon, EnglandW1T 6EBUnited KingdomCompany Number: 14942073
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